Dr. V. V. Gopal – NMIMS | Bengaluru | Leading Business School | Narsee Monjee Institute of Management Studies
  • V V Gopal
    Dr. V. V. Gopal
    Senior Professor

    Ph.D, PGDBM (IMT Ghaziabad)

  • Associate Dean and Professor of Marketing, NMIMS Bengaluru (2017 – Present)

  • Refereed Articles

    1.  A Study Of Grocery Shopping Behaviour In India, Far East Journal of Marketing and Management, Vol 2, December 2012.
    2. Growth Drivers and Challenges for Organized Retailing in India pp. 25-28, Edited Book of the Proceedings of 2010 International Conference on Information and Finance, Kuala Lumpur, Malaysia, November, 2010.
    3. Impact of In-Store Music on Shopping Behaviour. Journal of Business & Retail Management Research (JBRMR – October, 2010)
    4. Challenges of Retailing in a Downturn. Advances in Management (Vol.2(11), 2009)
    5. CRM Strategy at Walt Disney. The Icfai Journal of Services Marketing(2005).
    6. Professionalism in Retail Management. The Icfai Journal of Services Marketing (2005).

    Case Studies

    1. Ferns N Petals: Flowering Through Franchising in the Indian Retail Market.( Harvard Cases and Ivey Publishing, 2015)
    2. JSW Shoppe: A Unique Distribution Model for Branded Steel (Harvard and Ivey Publications, 2012. Listed among top ten cases in the ISB-Ivey Case Competition, 2011. The case is also translated into Chinese.)

    Non-Refereed Articles

    1. Importance of Visual Display and Layout in Driving Footfalls. Marketing Mastermind (2006).
    2. Multi-channel Management. Marketing Mastermind (2006).
    3. Succession Planning at Ranbaxy. Global CEO (2005).
    4. Indian Insurance Industry: Embracing the CRM Philosophy. The Insurance Chronicle (2005).
    5. Role of Scenarios in Strategic Planning – Building and Sustaining Competitive Advantage. Effective Executive (2005).
    6. Intricacies of CEO succession planning. Global CEO (2005).
    7. Banking on CRM? Effective Executive (2005).
      8. Banking on CRM. Professional Banker (2005).
    8. Retail Banking – Going The CRM Way. Professional Banker (2004).

    Books (Edited)

    1. Retail Management: An Introduction
    2. Retail Management: Concepts and Cases
    3. Tapping Rural Markets
    4. CRM in Banking: Concepts and Cases
    5. CRM in Insurance: An Introduction
    6. CRM in Travel and Tourism: Concepts and Cases
    7. Scenario Planning in Business Strategy
    8. Visual Merchandising: Concepts and Cases
  • Dr. V.V. Gopal is currently a Professor (Marketing) and also the Associate Dean (UG) at NMIMS, Bangalore. He did his PGDBM from IMT Ghaziabad and Ph.D from Osmania University, Hyderabad. His teaching career spans fourteen years. He was earlier associated with various industries for more than fifteen years, chief among them being ITC and Karvy Consultants.

    Developing case studies based on Indian businesses is his passion. His case on JSW Shoppe was ranked among the top ten cases in the ISB-Ivey case competition. The case is published by Richard Ivey School of Business and has also been translated into the Chinese language.

    Dr. Gopal has edited twelve books in the area of marketing and general management and presented papers at several International conferences. Apart from teaching management students, he has been involved in conducting research projects, publishing research papers, case study development, consultancy and training. He has done consulting assignments for Globe Pharma (USA) and Reliance Retail among others.

    Dr. Gopal’s current research interests include studies on consumer shopping attitudes and buying behaviour.


  • Presently on the Board of Studies, Department of Management, CMR University.

  • Journal Referee :

    1. Reviewer for the International Journal of Innovation, Management and Technology.
    2. Fellow Member of International Economics Development Research Centre, Hong Kong.
    3. Advisory Council Member of International Institute of Marketing Professionals.
    4. Editorial board member of International Journal of Marketing Principles and Practices.
    5. Reviewer for Journal of Retailing and Consumer Services (Elsevier).