• Deepti Ganapathy

    Dr. Deepti Ganapathy
    Assistant Professor

    Ph.D (Social Media & Communication)

    • Asst. Professor, NMIMS Bengaluru, (June 2016-Present).
    • Visiting Professor-IIM Indore (2014-Present).
    • Principal Correspondent-Bennett Coleman & Co. Ltd., (2006-12).
    • Reporter/Sub Editor – Deccan Herald (2005-06).
    • Intern- NDTV(April 2005- Jul 2005)
  • Area of research includes:
    -Social media for image building.
    -Social media for Public Discourse.
    -Understanding the imaginary audience and writing for social media.
    -Construction of a social media message
    -Brand Building with Twitter
    -Social Media in Public Policy and Governance

    Few of her consultancy assignments include:

    • Academic Lecture at Indian Institute of Management Bangalore (IIMB) for senior ranking officers of the Indian Economic Service (MCTP-II) on 16 and 29 September, 2016.
    •  Conducted a workshop at the US Government’s 2016 East-West Centre International Media Conference “South Asia looking East” in New Delhi, 11 September, 2016 on ‘Social Media tools for Social Entrepreneurship.’
    •  Academic lecture, Centre for Indian Studies in Europe, University of Milan, 28 May, 2015, Italy.
    •  Invited guest speaker, Department of Communication and Journalism, University of Mysore, 20 April, 2015, India.
    •  Invited guest speaker, Workshop on Radio Jockeying, Music Club, IIM Indore, 4 January, 2015, Indore, India.
    •  Academic lecture, General Management Program for Journalists, IIM Indore, 16 January, 2015, Indore, India.
    •  Invited guest speaker, Book Club at Poona Club, Gabriel Garcia Marquez’s works, 29 September, 2015, Pune, India.
    •  Invited guest speaker, Department of Mass Communication and Journalism, Don Bosco College, Kannur University, 3 Jan, 2013, Kannur, India.
    •  Invited guest speaker, JSS Women’s College, Mysore University, 12 March, 2008, Mysore, India.
  • Peer Reviewed Publications:

    1. Preserving India’s palm leaf manuscripts for the future, Media Development, Vol. LXIII, No. 4, 35-38, December 2016.
    2. Role of New Media in Political Communication in India, International Journal of New Media Studies, Vol. 1, No. 1, 43-46, January-June 2015.
    3. New Media and its impact on political communication, Intellectual Resonance, Vol. 2, No. 3, 46-50, June 2014.
    4. Digitization of Indian newspapers: opportunities and challenges. Digitization and Beyond. Published by Russell Square International College and University of Mumbai. December 2013.

    Book Chapter(s):

    1. Trends in Political Communication: A Content Analysis of Tweets by Indian politicians. Changing Media, Changing Audiences (pp. 29-39). New Delhi: Lenin Media.

    Conference Presentations:


    1. Press Coverage Framing Analysis reveals little-to-no influence on Human Trafficking’s cessation despite India’s IBSA Role. AEJMC Mid-Winter Conference 2017, organized by University of Oklahoma, USA, March 2017.
    2. Presented paper ‘Palm leaf Manuscripts in India: Preserving their Antiquity for the Millennials’ at International Association for Media and Communication Research 2016 Conference to be held from July 27-31 at University of Leicester. (Awarded Travel Grant)
    3. Presented paper ‘Role of Twitter in the 2014 Indian Elections: A Content Analysis of Tweets by Indian Politicians’ at International Conference on “Media and Politics: Discourses, Cultures and Practices”, organised by The Department of Language Mediation and Intercultural Communication and The Contemporary Asia Research Centre, University of Milan, Italy, 27-28 May 2015
    4. Presented paper ‘New Media and its impact on Political Communication’ at International seminar on Public Discourse and New Media, organised by Asian Media Information and Communication Centre, Singapore (AMIC) in December 2013 at MCU, Bhopal


    1. Presented paper ‘Trends in Political Communication: A Content Analysis of Tweets by Indian politicians’ accepted after double blind review for 3rd DCS National Seminar on ‘Changing Media, Changing Audiences’ organised by Department of Communication Studies, Savitribai Phule University of Pune in February 2015 at Pune.
    2. Presented paper ‘Digitization of Indian newspapers: opportunities and challenges’ at International Conference on ‘Digitisation and Beyond’, organised by Russell Square International College and University of Mumbai in August 2013 at Mumbai.
  • Member, International Association for Media and Communication Research (IAMCR)

    1. Recipent of IAMCR Travel grant 2016
    2. IJNet’s Journalist of the Month (https://ijnet.org/en/blog/journalist-month-deepti-ganapathy)
    3. Awarded cash prize for highest marks in Masters (University of Mysore)
    4. University level Debator with rolling shield awarded for successive terms
    5. Highly commendable certificate for Creative Writing from the Royal Commonwealth Society, London
  • A journalist, who has worked with leading media groups for close to a decade, Deepti is a faculty in the Communication Area. She is also a Visiting Professor at IIM Indore. Her articles cover a wide range of issues including promoting sustainable cities, realty growth, civic infrastructure, women’s issues, education, health and travel in publications such as The Times of India, Deccan Herald, CNN and NatGeo Traveller. During her stint in the media, she was selected for the prestigious Group Study Exchange Program to New Zealand in 2009 by Rotary International. One of her articles was nominated for the CNN Young Journalist Award 2007 in the Asia Pacific region. Her research is focused on the use of Social Media for Communication in Governance and Brand Building. Deepti is also the co-founder of INDEEP- a social enterprise that empowers rural children and teachers by introducing them to creative learning techniques.

  • -Trained Carnatic vocalist
    -Trained in Contemporary dance
    -Trekking in the Himalayan ranges
    -Actively pursuing golf