• Barnabas

    Dr. N Barnabas
    Associate Professor
    Marketing Management, Consumer Behavior, Services Management, Marketing Strategy
    Barnabas.N@nmims.edu
    080-25126061


    Education
    PhD, MBA

    • Associate Professor, NMIMS Bangalore November 2010 – Present .
    • Deputy Director SIBM Bangalore February 2009 – 2010 (1 year).
    • Associate Professor SIBM Bangalore February 2009 – 2010 (1 year).
    • Assistant Professor Goa Institute of Management November 2006 – February 2009 (2 years 4 months).
    • Lecturer, HOD Christ College, Bangalore June 1998 – October 2006 (8 years 5 months).
    1. N Barnabas. “Nestle Purelife: Marketing Bottled Water”- A case study published in a book of select management cases (2008).
    2. N Barnabas. “Market Orientation of Retail Banks” – Chapter in edited book Globalization of Retailing – an Indian Experience by KGS Narayanan and PK Sudarshan, Associate Publishers, New Delhi (2009).
    3.  N Barnabas. “Café Cofee Day: A Case study of a Retail Chain” – Case published in a book of select management cases published by Associate Publishers, New Delhi (2009).
    4. N Barnabas, Nandakumar Mekoth. “Measuring Organizational Autonomy- Scale Development” – Research Published by South Asian Journal of Management Research (2009).
    5. “N Barnabas, Nandakumar Mekoth. “Autonomy, Market Orientation and Performance in Indian Retail Banking” – Research paper accepted for publication in Asia Pacific Journal of Marketing and Logistics (2010).
    6.  “N Barnabas, Nandakumar Mekoth. Landscape Resorts – Case study published by South Asian Journal of Management Research (2011).
    7. N Barnabas. “Nature, Elements and Process of Customer Orientation: Evidences from Service Front Line”, Research Paper, 4th IIM-A conference on Marketing in Developing Countries (2011).
    8. “N Barnabas, Ramesh Narasimhan. “”Vibhava Chemicals: Pursuit of a cleaner space”” – Case study published by Ivey Publishing (2012).
    9. “N Barnabas, Ramesh Narasimhan. “”Forus Health: Crossing the Disruptive Product Chasm”” – Case study published by Ivey Publishing (2015).
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