margene-marketing-club

As the name itself evinces, MarGene- Marketing in our genes, is the student club of NMIMS Bangalore, for people harbouring a passion for marketing. The club is a platform to channel your marketing creativity and explore various dimensions of this field. From solving corporate case studies to real life marketing knockouts, from unleashing the creative territories of advertisement to enriching discussions with top corporates, this club through its various inter and intra college events gives the novice marketer a chance to develop his skills and test the water, before foraying into the corporate world.

We at MarGene strive to experience the various concepts of marketing taught in classroom, through interaction with eminent experts from the industry, peer learning and events. MarGene is the winner of the coveted title of ‘Best Club of NMIMS Bangalore’for last two consecutive years.

Markopolis:

Markopolis is the Flagship pan-India event of MarGene. It is a unique platform to test one’s marketing skills, where one gets to work on a live case study. Since its inception in 2013, it has grown manifold and had been supported and appreciated by top companies like Dollar, Prestige, Airtel, Uber& Zo Rooms. Conducted in 3 phases, the first round of this National level event is an online quiz, followed by presenting an abstract of a case study. For the final round, the shortlisted teams are invited to our campus where they get the chance to present their solution and ideas to the esteemed jury. This year, MICA emerged as the winners of this coveted title, over the hundreds of colleges that had applied for the event.

Corporate Connect:

Ms. Arpita Parekh, General Manager, HyperCITY was invited for an interaction to throw light on various retail strategies. She spoke on ‘Evolution and the Current Condition of the Indian retail sector’. The session resulted in students getting useful insights in all domains of retail, specially merchandising.

Mr. Sushant Sreeram, VP – Product Marketing, Holiday IQ, was invited for a guest session on ‘The future scope of Digital Marketing.’ The talk exposed the students to some new avenues in the field of digital marketing.

Mr G V Krishnan, President (South) – Lowe Lintas was invited for a guest session on the nitty-gritty’s of advertisement and its impact on the company as well as the consumers. The valuable insights & real life examples cited gave students a platform to discuss their thoughts which made the session intellectually stimulating.

Intra College Events

The club organises plethora of intra college events to engage students in various marketing, brands and advertisement related activities. We thrive to surprise our participants with new events every year.

The first event for the year is Tagathon. It is an online event aimed at stimulating interactions and strengthening bonds between students, by using brands as a medium. All the students are open to take up the Tagathon challenge wherein you need to tag a friend of yours with a brand which matches his personality and write about the connect with the brand tagline. The event was viral of Facebook and had enthralling participation. Winners take home customised MarGene goodies. The first event of the year was BrandWagon. It started with a ‘Brand Taboo’ inspired from the popular Funskool game to a brand knowledge quest and the finalist combat each other with competitive advertisement. With BrandWagon we tried to touch upon the key abilities a marketer must possess.

The year ended with an enthralling and energy packed event called Last Team Standing. The event, as the name suggests, emphasised on survival of the fittest. Rounds ranged from an innovative version of the twister game, juxtaposed with the knowledge of brand logos followed by an expedition to the popular joints close to college in search of the key to the finale. In the final showdown the teams had to bid for popular FMCG products and then go to the market to sell them and maximize their returns.

We also collaborate with other clubs and committees of our college and organize events with them. ‘Arkaios’ and ‘Abhinayam Chanakyam’ are two such management eventswhich were organized during Nityaksh, the annual fest of NMIMS Bangalore, in collaboration with the cultural committee.

MarGene keeps its patrons up-to-date with the latest advertisements and news relating to the marketing community, through its Facebook page.

Contact Details:

Email id: margene@nmims.edu.in

MarGene on Facebook

Udit Agarwal : +91-7890868404

SurbhiKhosla : +91-9582416979